Yanghee Paik is the co-founder and CEO of Rael, a clean feminine care and skincare startup based in Los Angeles that has been disrupting the industry with its holistic cycle care approach. As a global brand, Rael has been grabbing the attention of those who seek alternative high-quality, better for you solutions.  

Prior to starting Rael, Yanghee was an executive at the Walt Disney Studios where she focused on distribution strategy and sales. It was during this role that Yanghee met her co-founders and discussed how they could improve women’s lives by thoughtfully curating natural period care solutions that are safe and highly effective. They decided to marry high-quality organic cotton from the US with the cutting-edge manufacturing technology from Korea to launch Rael’s first organic cotton cover pads in 2017, which became the #1 best-selling pad on Amazon.  

Now, Rael provides more than just feminine care as Yanghee pushed her vision for Rael to be a 360° holistic personal care brand, centered on solutions for all aspects of your cycle, including intimate care and skincare. Yanghee also helped Rael evolve from a digitally native brand into an omnichannel powerhouse by spearheading its launch at Target and Walmart. In 2022, Yanghee led Rael’s $35M Series B funding and is now focused on taking the company to the next level. 

Yanghee previously held a role as a management consultant at Boston Consulting Group, earned her MBA from Harvard Business School, and received a B.A. degree from Seoul National University. While leading the company at the headquarters in Los Angeles, Yanghee travels to Seoul regularly to see family, and work with the product development team in Korea to find new trends and spearhead innovation.